WHAT ARE COOKIES?
Cookies and other similar technologies such as local shared objects, flash cookies or pixels, are tools used by Web servers to store and retrieve information about their visitors, as well as to provide a correct functioning of the site.
The use of these devices allows the Web server to remember some data concerning the user, such as your preferences for viewing the pages of that server, name and password, products that most interest you, etc..
COOKIES AFFECTED BY THE REGULATION AND EXEMPTED COOKIES
According to the EU directive, the cookies that require the informed consent of the user are analytical cookies and advertising and affiliation cookies, with the exception of those of a technical nature and those necessary for the operation of the website or the provision of services expressly requested by the user.
ACCORDING TO THE PURPOSE
TYPES OF COOKIES
Technical and functional cookies: are those that allow the user to navigate through a website, platform or application and the use of the different options or services that exist in it.
Analytical Cookies: these are those that allow the person responsible for them to monitor and analyze the behavior of the users of the websites to which they are linked. The information collected through this type of cookies is used to measure the activity of the websites, application or platform and for the elaboration of browsing profiles of the users of these sites, applications and platforms, in order to introduce improvements based on the analysis of the usage data of the users of the service.
Advertising Cookies: are those that allow the management, in the most effective way possible, of the advertising spaces that, where appropriate, may be used by the users of the service.
advertising that, where appropriate, the publisher has included on a website, application or platform from which it provides the requested service based on criteria such as the edited content or the frequency at which the ads are displayed.
Behavioral advertising cookies: they collect information about the user’s personal preferences and choices (retargeting).
of the user (retargeting) to allow the management, in the most effective way possible, of the advertising spaces that, where appropriate, the publisher has included on a web page, application or platform from which it provides the requested service.
Social Cookies: these are set by social networking platforms in the services to allow you to share content with your friends and networks.
share content with your friends and networks. Social media platforms have the ability to track your online activity outside of the Services. This may affect the content and messages you see on other services you visit.
Affiliate cookies: allow tracking of visits from other websites, with which the website has an affiliation agreement.
website establishes an affiliation contract (affiliation companies).
Security cookies: they store encrypted information and are responsible for authenticating users and prevent fraudulent use of credentials by third parties.
ACCORDING TO OWNERSHIP
Own Cookies : are those that are sent to the user’s terminal equipment from a computer or domain managed by the editor itself and from which the service requested by the user is provided.
Third-party cookies: are those that are sent to the user’s terminal equipment from a computer or domain that is not managed by the editor.
is not managed by the editor, but by another entity that processes the data obtained through the cookies.
ACCORDING TO THE CONSERVATION PERIOD
Session cookies: these are a type of cookie designed to collect and store data while the user accesses a web page.
Persistent cookies: these are a type of cookie in which the data remains stored in the terminal and can be accessed and processed for a period defined by the party responsible for the cookie, which can range from a few minutes to several years.